vitunleija®

vitunleija® was founded by Bakari Diarra in 2018. Since its establishment, vitunleija® has been defining what it means to be a streetwear brand in the era of social media. In just over five years, the brand has become an icon in the Finnish fashion industry, merging into the music scene as well. Diarra can be considered a key figure in the local rap scene, shaping the look of the new wave of Finnish rap from its roots. Today, everyone from up-and-coming rappers to the most established OGs can be seen wearing vitunleija®.