Report: Building a Data Ecosystem Can Add Value to the Digital Product Passport and Benefit Companies

Regulation, consumers, and brands can serve as drivers for establishing a DPP-based data ecosystem and value network. However, limited visibility into DPP requirements, a lack of shared vision, and companies’ constrained resources are slowing the progress.

The newly published conceptual study outlines future scenarios for the DPP, with varying degrees of legislative coverage and opportunities to create new business through the DPP. In summary, companies can approach the DPP either as a tool to meet regulatory requirements or as a means to develop their strategic competitive advantage. 

In addition to examining the regulatory requirements tied to the digital product passport, the concept also addresses broader data-sharing practices and the associated business benefits. These benefits have the potential to create added value for both businesses and consumers. The study proposes prerequisites for building a data ecosystem and presents business models related to data sharing, such as data as a service, common data platform, and data brokerage services. 

This report is part of the Finnish Textile & Fashion association’s Digital Disruption in the Fashion Industry project, funded by the European Union – NextGenerationEU.